Since its inception, IT has focused on reducing costs through process automation and the implementation of applications. However, that is no longer enough to sustain competitive advantage in a rapidly changing world. Today, important business decisions depend on having up-to-date, trustworthy information. At the same time, you need to assess the internal and external risks involved in such decisions. This is not easy, which is why organizations need to build an Information Strategy to guide them towards a coherent, integrated environment for managing and delivering information in support of their business goals. The implementation of an information strategy is critical to your organization's business success and key to sustaining your competitive advantage. IBM's Information Agenda has been specifically designed to help. Philip Howard of Bloor Research has helpful insights on getting started.