Join Microsoft, Peppers & Rogers, and the Portland Trail Blazers for an on-demand webcast and learn how you can create customer relationships by using Microsoft Dynamics CRM 4.0. This session features Martha Rogers of Peppers & Rogers, who speaks about the trends, best practices, and competitive advantages of the customer-centric enterprise. Following the discussion with Martha Rogers, we find out how the Portland Trail Blazers have taken advantage of Microsoft Dynamics CRM to improve sales and grow their customer base.