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Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining
by SPSS Inc. Worldwide Headquarters

Internet service providers such as Globo.com know that in addition to strong
advertising revenue, success requires healthy subscriber revenue. Globo.com,
one of Brazil's largest ISPs, adopted a strategy to improve its customer service
with the goal of converting portal visitors into new customers and reducing its
subscriber churn rate. As part of this strategy, customer service representatives needed better insight into what individual customers wanted in an Internet service. By unde...
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