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Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
by Oracle Corporation

We have all read the statistic that says it costs five times more to acquire a customer than to retain one. And, intuitively we all know that profitable customers are more difficult to get, keep, and grow than ever before. In our age of information, choices are overwhelming for customers, making it increasingly difficult to keep their attention. And if we, as organizations can't influence the communication channels or the customer experience the way we used to, how can we create and nurture loya...
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